E-mobility as a service

Overview of the status and impact of the innovation

Innovation 2


In the mobility-as-a-service (MaaS) model, people buy transportation services instead of purchasing and owning private vehicles. MaaS bundles several transport modes, allowing travellers to organise their travels based on their own preferences, pricing and available transport modes. In the case of electric mobility as a service (E-MaaS), all the transportation modes are different types of electric vehicles, including e-scooters and e-bikes. Both the vehicles and the associated charging and energy infrastructure for E-MaaS are aggregated and owned by a third party and then used by customers, who pay for using the vehicles. E-MaaS models can be used to market the use of electric commercial fleets.


E-MaaS allows people and businesses to pay only for the transportation services they use rather than having to buy and maintain a vehicle. This reduces or removes the upfront costs of switching to electric mobility and allows people and businesses to choose the cheapest, most convenient, greenest or fastest option to meet their needs. Shared vehicles in the E-MaaS model typically have higher utilisation rates than privately owned vehicles, thereby lowering the overall costs of the EVs (with their high capital cost but low operating cost) and accelerating the energy transition. Moreover, with V2G, E-MaaS operators can realise extra revenues by providing services to the grid.

BOX 3.26 Micro mobility platforms, an E-MaaS model

With digitalisation and new integrated software, E-MaaS businesses can optimise planning and operation, including vehicle trip scheduling (taking traffic into account), scheduling of charging, depot management, and routine service and maintenance.

One of the first E-MaaS models to emerge has been electric two-wheel scooters that are accessed through a mobile application and are readily available on street corners. E-scooters can help riders avoid traffic jams; by replacing taxi rides or ride-shares, they can reduce vehicle traffic and the associated environmental impacts.